you could attract energetically-matched clients who see your soul’s work as an equal energy exchange they’re excited to make?
Copywriting and messaging strategy for soulful baddies. EVEN IF you don’t sell giant Stripe wins…you deserve words that accurately encapsulate the soulful transformations you catalyze to activate those “I love your vibe, I wanna pay in full” clients.
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it’s possible to attract high-caliber clients even if the results you provide aren’t Voxer screenshots of how much moolah they’ve made.
When your offer doesn’t provide those typical money-centric over-promises we’re all so sick of likeeee “attract $100k in sales in 100 days”… authentically expressing what you do in a way that moves high caliber clients into inspired action can feel like doing a Crane pose.And hella frustrating when your soul’s work is to help folks through massive LIFE transformations (that are arguably WAY more important) like…Getting over their exes
Building their confidence
Overcoming imposter syndrome
Embodying their authentic self
Finding their soul’s purpose
Building solid AF mindsetI see you.There’s a way through the writer’s block that makes your offer crazy compelling (without needing the braggy money numbers).And I’m here to change that.
The Selfishly Expressed Method™
When I combine your unique self-expression, your audience’s language + marketing psychology, these three can have the potency to…✨ Inspire out of the blue “I just found you 10 seconds ago” soulmate clients (that actually does the work), paying-in-full to work with your woo✨ Quiet the “I feel like a carbon copy of my coach” noise because now you know exactly how to articulate the brilliance of your soul’s work✨ Propel you to the top of their mind and be the FIRST person they think of when they need a soulful baddie like you✨ Pull you out of “I don’t have anything interesting to say”.com because now you know exactly which parts of your story you’ve embodied✨ Catalyze your confidence that your copy is handled by a soulful copywriter that’s ready to fully witness you, and pull out the stories that you’re here to share
IF THAT HAS YOUR HEART FLUTTERING IN A “I JUST CAME FROM A KUNDALINI CLASS” KINDA WAY, READ ON COZ….
Soulful Copywriting & Messaging Strategy
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a Part-time vegan. Senior Swiftie. Lover of freshly squeezed OJ with pulp + chair dancing + toxic overthinking. Translator between you and your soulmate client.
you’re ready to finally call in soulmate clients with words that accurately paint the picture of the major life transformation you provide. Yep, no more “wait idk what she sells” when she lands on your page
I’M GONNA LET YOU IN ON A LITTLE SECRET.
So pause your breathwork sesh coz this is going to be juicer than your kombucha.It was March 2023 and I was SO f*cking over Swedish winter.
I could feel the cold literally seeping through my business.I told myself maybe I just needed a “break” because I was burnt out so I paid in full for a retreat (which was hella scary as I didn’t speak any Swedish at all).I’m telling you right now that retreat forever changed me.I’m not sure if it was the ice bath in the frozen lake or the ecstatic dancing during the cacao ceremony but after that, writing another “hit $10k your way” “get leads on repeat” that I had to write felt like I was slowly selling my soul.Why?Because I knew what it was like to be on the other side READING those words.And those words made me feel nothing short of inconsequential because I didn’t have those “ 6-figure Stripe moments” to celebrate.
When in fact it was far from the truth.
I had a bajillion things to celebrate like..✔ Launching a never-seen-in-this-industry-before offer (I’m talking bout plug and slay) that people gobbled up like a Thanksgiving dinner EVEN when I was told “it was too creative”✔ Joining a sensual chair dance program after labeling myself as “human that has two left” feet and claiming that imma join the showcase this year✔ Creating boundaries with energy vampires instead of doing dancing to “heads shoulders knees and toes” for them✔ Giving my first ever in-person workshop land speaking in front of 32 strangers like holy guacamole if you told 25 yr old Colleen this she’d be shitting her pants✔ Ditching my @thecopytea handle and FINALLY claiming my own name because idk about you but I feel like I’m called to do something bigger (I don’t have the full picture yet but my email list will be the first to know LOL)
Now I’m not gonna make this a “year in review” but I hope you get what I’m trying to say.
If not TLDR, I have so many LIFE wins that WERE HUGE but because of the space we’re in it looked “small” and I was able to accomplish these because of the people that I’ve worked with.
That’s when I realized that I wanted to write for the unsung heroes. So if you’re like “hey that’s me!”, welcome to my corner of the internet where you get to be selfishly expressed AND get paid for it.
...and I’m not just a soulful copywriter & self-expression coach. My past, current and future (love the confidence) clients will tell you that my ZOG isn’t just “copy.”It’s fully witnessing YOU so you can come out of the other side fully seeing and owning your magic through words.
WANNA GET TO KNOW ME ON A WE-MET-AT-THE-ERAS-TOUR LEVEL?
Here’s a mini slam book for you:
Easy. Long live. Probably the MOST underrated Taylor Swift in Swiftie history but there’s just something about the lyrics “Singing long live, all the magic we moved, I’ve had the time of my life, fighting dragons with you” that feeds my soul you know?
First of all, GIRL I won’t be awake at 8am. And secondly, Starbucks is a rare thing in Stockholm. So if I were to order a cuppa at Espresso House (basically our version of SB), I’d order a dirty chai latte or a matcha latte. I’ve said goodbye to the basic b version of me that only ordered macchiatos. lol
By now you already know I’m a Swiftie through and through. BUT if I had to choose a band that I will always pump my first to, it would definitely be One Republic.
I can turn random sh*t from your pantry into a gourmet meal, just ask the husband.
Sagittarius sun. Manifesting Generator 2/4 ISFP Hufflepuff
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ARE YA READY TO LOVE THE WAY YOU ARTICULATE YOUR SOULFUL OFFERS AND ACTUALLY GET PAID PREMIUM FOR IT?
Listen up, every time you say “master your mindset, manifest your dream life or find your soul’s purpose” you’re telling your soulmate client’s NOT to buy from you. But since you landed here, I have a feeling that you’ve got one foot inside the “Let’s change that” door.
Messaging
Matchmaker Audit
Here's the thing each of your offers needs to have a specific WHO and WHAT for your audience to be able to self-identify and say "ok she knows me better than my ex, I wanna marry (aka work) with her!"But the biggest mistake I see a lot of coaches and service providers make is that they focus on a "general" audience instead of getting hyper specific on their messaging.So if you're ready to move those IG story/feed lurkers to DM-ing you "word" you added in your CTA and buying from you with just a few tweaks in your messaging then Messaging Matchmaker is for you!
Plug and Slay
Love writing but feeling misunderstood because you struggle to articulate the impact of your sensuality healing, mindset, somatic work, breathwork, EFT coaching that you provide.Especially when the shifts you create are more transformations of the soul? Get your own playbook of headlines, hooks, crossheads and powerful one-liners that make your offer tangible to your “link pls!” soul-aligned clients.
Boujee Your Buyer’s Experience
Sales page copy for soulful baddies that are breaking up with tire-kicking “save me” clients because they’re ready to magnetize high caliber clients that are EXCITED to take accountability and show up for the giant investment they just made with you.Ya didn’t think I wouldn’t have a sales page for a sales page offer did you? If you want more deets you’ll have to hit that cute little button below.
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